Don't Shoot Me Santa

About (RED)(tm) and (PRODUCT) RED (RED)'s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help fight AIDS in Africa. Companies whose products take on the (PRODUCT) RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund, to help finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express (U.K. only), Apple, Converse, Gap, Giorgio Armani, Hallmark and Motorola. MySpace.com is the first media sponsor in the United Kingdom and MTV Networks is the first media sponsor in the US.

The Global Fund to Fight AIDS, Tuberculosis and Malaria The Global Fund, the recipient of (RED) funds, is the world's leading funder of programs to fight AIDS, tuberculosis and malaria, which kill over 6 million people each year. Created in 2002, the Global Fund has committed over $8.4 billion to life saving programs in 136 countries and accounts for a quarter of the world's funding for AIDS programs in the developing world (and two-thirds of the world's funding for malaria and tuberculosis.